For the first time since 2006, Apple does not show a new iPhone to open the company's annual Developer Conference worldwide. Instead, Steve Jobs from Apple today officially unveiled iCloud music and media storage service, as well as new operating software for Macs and mobile devices.
"We go to the digital hub, the center of your digital life, the cloud," said jobs. "This is the first time that we in the music industry have seen ... I buy a song, it goes everywhere. "
While these updates offer no revolutionary improvements, the many improvements and tweaks will certainly be welcomed by Apple fans.
Jobs went on medical leave in January, but made a public appearance in March to announce the iPad 2. He appeared visibly thinner than during his last public presentation three months ago.
Since Apple announced last week that it would be presents iCloud-a free service available available today for the owners of the iPhone 4 and iOS 5 (available this fall) at WWDC, industry experts correctly predicted that a new iPhone would not be released until at least later this year.
The iCloud announcement today is more about keeping Apple competitive with its constant rival, Google, and a new major player in the mobile scene: online retailer Amazon. Google debuted last month Google music on its i/o Developer's Conference, while the Amazon Cloud player was introduced in March.
The introduction of iOS 5 suggests for iPhones, iPads and iPod touch devices that Apple is a new smartphone as soon as the fall could reveal. Mac OS X Lion is the eighth major update of the Mac operating system.
iCloud, Apple's cloud data and music service
iCloud, in many ways, is an update to Apple's MobileMe service, but with no price tag and a major new cloud music-streaming service for iTunes users. ICloud for music is fundamentally different from its rivals because of the way that it works. Apple will offer consumers a locker digital music upload songs that they buy from iTunes. These numbers are then streamed back to multiple devices via an Internet connection. In addition, Apple iTunes Match for $ 24.99 per year that allows users to stream music from the cloud that they may not have purchased directly from the iTunes store itself.
"Some people think that the cloud is just a big disk in the sky ... We think it is much more than that, "said Steve Jobs.
Because iCloud for Apple's MobileMe service, users can also to sync calendars, emails, photos and documents with cloud servers and all access to data on multiple devices using the Internet. For users of mobile devices to synchronize iCloud also data for third-party apps, making those apps to share information between devices; for example, can you play a game on your iPhone syncing with the cloud and pick up where you left off in the same game on an iPad.
In the past few weeks, Apple executives are heavily courting the music industry. Last Friday, it was revealed that Apple is at least 100 million dollars paid for the rights of use for numbers of Universal Music, the largest of the four major music companies. Today, jobs not comment on an upcoming or previous deals with record companies.
iOS 5: the refurbishing of the mobile user experience
Coming from the final release of a next-generation iPhone is iOS 5, the latest version of Apple's mobile operating system on iPhones, iPod touches and iPads. IOS 5 will be available some time in the fall, fueling speculation that it will be released in combination with a new iPhone.
For iOS 5, Apple has a number of ways that the software works directly with users changed. Push notifications, for example, have reworked to be less clumsy and intrusive with a handy pull-down status bar items such as missed calls, text messages and social network updates.
Other important features of iOS 5 are:
-Users will no longer have their devices link to a Mac or PC to obtain software updates or synchronize their data.
-iMessage, a new social messaging and chat service that only between iOS devices such as iPhone, iPod Touch and iPad works. It will not eat until your SMS text message limits, so will be a huge benefit for iOS users everywhere who do not want to be at the whim of their cell providers.
-Twitter will be better integrated in iOS 5, making it easy to share photos with friends or status updates immediately.
The camera has are also updated. Now you'll have quick access to the iPhone's camera even when your phone is locked, and there are some new features so that users are able to edit and tweak their once images.
The iOS Game Center has been updated, offering recommendations for new titles that you would like to play and also the ability to buy them immediately.
Mac OS X Lion ($ 29.99)
Mac OS X Lion was first plagued by Apple last October. Since then, developers will have access to beta versions of the software, and the finished product available in July for $ 29.99. In a new movement, the software will only be available via the Mac App Store, not on optical media such as previous versions.
The updated operating system has 250 new features, of which 10 were demonstrated at WWDC including multi-touch gestures and full screen applications. Lion will automatically save your documents in the background and make it easier to share files with others, similar to the popular Dropbox app. The new OS offers more powerful searching capabilities and the Mac App Store will be seamlessly integrated in OS X.
iPhone 4S coming later this year?
Apple likely to hold back a new iPhone release until at least the fall, but hints of the new device, were presented at WWDC, what with the release of iOS 5 around that time. It will probably be called the iPhone 4S, and it is expected that more of an incremental update with a few internal changes than a big step forward in iPhones.
Although Apple's next smartphone probably much like the iPhone 4 will look like this, the model 4S one big, important change — iPad 2 's A5 dual-core chip, making it a considerably more powerful machine of the media. The A5 in the iPad 2 is probably twice as fast as the previous games for iPad chip, and Apple seems to be making a push to create an identity for the 4S iPhone as a gaming device.
For the first time since 2006, Apple does not show a new iPhone to open the company's annual Developer Conference worldwide. Instead, Steve Jobs from Apple today officially unveiled iCloud music and media storage service, as well as new operating software for Macs and mobile devices.
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